Nolongerjustabuzzterm,companyculturehasgonefromsomethingemployeeswouldliketohavetosomethingtheymusthave.Studiesshowthatcompanieswhoinvestintheirculturecanseeaperformanceincreaseof20-30percent-makingithardtooverlookthingslikeastrongandpositivevision,valuesandbeliefsthatimpactbothemployeehappinessandtheirbottomline.Withthisculture-focusededitionoftheEntrepreneurVoicesseries,thestaffofEntrepreneurprovidesanexclusivecompilationofeditorialarticles,advicefromentrepreneurs,andreflectionsandvariousculturestyles,insightsandtactics.Fromdefiningyourcompanyculturetolearninghowtomotivateyourteamtoreachyourcompany’svision,thiscompositiondissectstheskillsandstrategiesnecessarytodevelopyourcompany’scultureateverylevel.